Marketing is the lifeblood of any brand. Regardless of the industry a company chooses to join, marketing is an essential component, given how it allows companies to reach new heights, especially using the right marketing strategies. With that said, marketing comes in many forms, making it a highly versatile tool. It also involves different platforms, so you won't need to worry about restrictions set by your industry. Now, let's take a look at copywriting, one of the most used

Search engine optimization (SEO) has come a long way in recent years. With continuous changes to the landscape and tested "best practices," it can be difficult to keep educated and, more importantly, one step ahead of the competition. More than knowing what to do best, you should also know the mistakes and errors you must avoid. Here are the top SEO errors you have to stop making in 2022: Ineffective Use of a Keyword On search engine results pages, keywords are the most commo

If you’re a B2B business, your website is most certainly your most significant sales and marketing tool. For this reason, your B2B website design plays an important role in their decision-making process. There are many vital web pages, depending on the nature of your business. However, this article will focus on the three most important pages. So, which pages must you include on your website at any cost? Read on to find out. Home Page The main page is the most essential and o

As a B2B business owner, you must know how to offer a fantastic experience to your clients. Giving the spotlight to the user experience will ensure you won’t suffer losses from potential customers who will opt to click out because of dissatisfaction. If you want to deliver a satisfying Magento B2B experience, here are some ways worth considering that will be helpful for your success. 1. Focus on Better Checkout Options People tend to abandon shopping carts, and checkout pages

Woohoo! We love a nice new website launch. Dan from Cambridge Garden Architecture had an existing website and although he was happy with...

The looming pandemic has pushed people towards online purchases, but that was only part of the trend. E-commerce sales were expected to reach up to £6.5 trillion by 2023, and that figure was growing steadily thanks to the COVID-19 crisis as well. Whether you're a big corporation or a small business, you need to maintain a strong online presence to attract customers, and it's never too late to get started. Furthermore, there are other areas you must consider, like website desi

We always prefer to work with local businesses, and it doesn't get more 'local' than the Parish Council for the village one of us grew up...

This project was a long time in development but it was worth the wait! It's been so lovely to work alongside Ryan, Dave and the team on...

In this job, we always hear the same few questions popping up. We believe that getting a new website should be clear, straightforward,...

Online customers are busier than ever, which is why it’s so crucial for business owners and marketers to make the customer experience as hassle-free as possible. And one element of your website that’s crucial to your success is your contact page. No matter what your industry is, your contact page must only be a click or two away from your front page or most popular landing pages. Failing to do so will bring your customer clicking somewhere else—your competitors. If you want y

Search engine optimisation can help improve your website’s ranking on search engines and allow more people to find your business. However, some outdated SEO practices can actually harm your reputation. That’s why it’s important to stay updated and avoid these common SEO mistakes. 1. Unclear SEO Goals Before you set out to do anything, you must make your goals clear. This applies to SEO as well. You should ask yourself what SEO goals you want to achieve. When you know what you

The internet is rife with plenty of misinformation, myths and downright false information. This is why one of the first things often taught is that not everything you read on the internet can or should be believed. In much the same line of thinking or doing, there are plenty of misconceptions about website-building that are downright wrong. Read on to learn about popular misconceptions about web design and the facts behind them: MISCONCEPTION: Above the Fold Is a Non-negot

Big or small, every company needs to have a professional website to best cater to the demands of their target market. But while this venture is something simple for giant corporations, the idea of crafting a website can be daunting for small business owners. As one of the essential elements of branding and marketing, there are many things to consider when building, handling, and managing a website. Hence, it's pretty understandable that small companies are apprehensive about

When it comes to flourishing in an internet-driven and saturated landscape, businesses need to establish a discoverable, credible, and impressive online presence to keep up with all the brands competing online. Websites are no longer a novelty but have evolved into a necessity to succeed as a brand. Gone are the days of the lacklustre web design—nowadays, businesses and consumers alike expect websites to look visually appealing, informative, and, more importantly, optimised t

You're probably reading this on your phone. If not, then chances are you're not a part of the mobile-user population that drives about 54.8% of the global web traffic. The fact is, if you have a website that looks weird when users open it on mobile, you risk losing half your traffic to a competitor with a mobile-first design. But what exactly is this term, and what does it imply for the long-term? We'll be discussing this further, plus some added benefits of executing a mobil

More and more individuals are embracing the dark mode feature that many sites and apps offer. This option allows users to view an interface that has a dark background and light-coloured text. Some sites allow users to toggle between light and dark displays, and others adapt according to the time of day. Dark mode is a rapidly rising trend, and it’s a feature that the big players like Facebook, Twitter, and YouTube have already incorporated into their sites. This setting is we

Choosing the right colour for your website is essential as it says a lot about your brand and affects the visitor’s experience. According to colour psychology, colours trigger certain feelings on sight. As a consumer yourself, you’re most likely aware of how important colours are to a brand. Once or twice you’ve probably found yourself either attracted or repelled to a brand based on their colours alone. That said, how do you choose the best colour or colours for your website

Many overlook the fact that web design and organic search results are inherently connected. This is why businesses with separate teams such as design and marketing must work closely together. Websites created without taking SEO into account, for instance, might encounter problems along the way. These problems can quickly spiral, leading to devastating consequences. That said, it’s essential to do it the right way. Below are three ways to ensure that your web design and SEO ef

Optimising your conversion rate refers to increasing the percentage of your visitors who complete a desired action. It lets you maximise your revenue per visitor and attract more customers, allowing you to ultimately grow your business. There are many ways to boost your conversion rate, with some of the most popular ones beingSEO and social media marketing. However, many marketers overlook the power of having an aesthetically pleasing website. Your web design can make or brea

We were so pleased to be asked to re-design the website for Eaton Socon Pre-School. What started off as purely modernising the website...