5 Best Web Design Practices to Boost Conversion Rate

Optimising your conversion rate refers to increasing the percentage of your visitors who complete a desired action. It lets you maximise your revenue per visitor and attract more customers, allowing you to ultimately grow your business.

There are many ways to boost your conversion rate, with some of the most popular ones beingSEO and social media marketing. However, many marketers overlook the power of having an aesthetically pleasing website.

Your web design can make or break your conversion rate. For instance, readers will tend to leave your website altogether if they find your website unattractive and difficult to navigate. On the other hand, they are encouraged to stay and keep browsing if your website is well-designed. To learn more about boosting conversions on your website, here are several web design principles you should keep in mind:

Use Negative Space