Optimising your conversion rate refers to increasing the percentage of your visitors who complete a desired action. It lets you maximise your revenue per visitor and attract more customers, allowing you to ultimately grow your business.
There are many ways to boost your conversion rate, with some of the most popular ones beingSEO and social media marketing. However, many marketers overlook the power of having an aesthetically pleasing website.
Your web design can make or break your conversion rate. For instance, readers will tend to leave your website altogether if they find your website unattractive and difficult to navigate. On the other hand, they are encouraged to stay and keep browsing if your website is well-designed. To learn more about boosting conversions on your website, here are several web design principles you should keep in mind:
Use Negative Space
Negative space, also known as whitespace, is the empty space between all the elements on your website. To illustrate, this refers to the space between your header, content, sidebar, and content as well as the space between paragraphs, lines of text, and letters. By utilising the right amount of negative space in your site’s layouts, your website will easily be readable and easy on the eyes.
Leverage the Rule of Thirds
You may have heard of the rule of thirds in photography. However, it is also used as one of the main principles in web design. To use it on your website, visually divide an image or webpage into thirds horizontally and vertically to know where to place and highlight its most important elements.
Consider Using an F-Layout
Users tend to browse content on the web in an “F” pattern. This means that your visitors will likely first look from left to right at the top of the screen and then scroll the web page downwards. The bottom right area of the page gets the least amount of attention. With this browsing behaviour in mind, put the most important elements and calls-to-action around the F-shape lines.
Keep It Simple
Simple is best, and that also applies to designing your website and driving conversions. A good rule of thumb is to always ask yourself whether there’s a way to make your web page simpler. By creating a clean design that eliminates unnecessary distractions, you can provide a great user experience that contributes to better conversion rates.
Use the Eight-Second Rule
It’s important to remember that online users have a much lower attention spans, especially when browsing the internet. Even a mere one-second delay in your page load time can reduce seven per cent of conversions. This is because their average attention span lasts for about eight seconds. For this reason, make those seconds count and engage with your users as soon as they first land on your website.
Different marketing strategies can definitely help boost your website’s conversions, but your efforts with web design can also make a powerful difference if you follow these web design principles. To start reaping their benefits and further propelling your business forward, work with skilled web designers who can address your needs.
If you need web design services for small businesses, team up with our designers at Online Designs. We can build you a compelling website that is SEO-friendly, mobile-friendly, and GDPR-compliant. Contact us today to get a quote!