You're probably reading this on your phone.
If not, then chances are you're not a part of the mobile-user population that drives about 54.8% of the global web traffic.
The fact is, if you have a website that looks weird when users open it on mobile, you risk losing half your traffic to a competitor with a mobile-first design. But what exactly is this term, and what does it imply for the long-term? We'll be discussing this further, plus some added benefits of executing a mobile-first web design.