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  • Writer's pictureKat Moir

Eaton Socon Pre-School and its digital facelift

We were so pleased to be asked to re-design the website for Eaton Socon Pre-School. What started off as purely modernising the website turned into an entirely new design, colour scheme and font package and a much more informative, useable website for parents.

We are always looking for how a company can use their website to their best advantage. Although we could just simply 're-design' an old website to make it look good, we always like to come up ways to make it more useful.

Eaton Socon Pre-School's old website had a lot of information but was all organised in a way that we struggled to get our heads around. It was also bright red with no secondary colours, which presented a great opportunity to expand their colour scheme into something more funky.

The aim of the website was to encourage prospective parents to come for a look around.

When we went for our first meeting, we were astonished by the brand new custom-designed building, created by local business Devlin Architects as well as the fantastic facilities and happy atmosphere with the cheerful staff. It felt like none of this was reflected in their original website!

I know I'm a sucker for colour, but I really feel such a modern nursery with such a vibrant atmosphere should appear more cheerful and exciting to prospective parents. I went out on a limb and emailed the client with a suggestion for a new colour scheme, which was accepted.

Their logo and all marketing materials will stay the same for now, but hopefully over time the new colours will find their way into more of Eaton Socon Pre-Schools branding.

So, the plan became More Colour + Easy To Find Info + Showcase Their New Building.

Here is a look at their new homepage!

Features included:

  • A 'Welcome' button that cycles through languages.

  • Good OFSTED links.

  • A large banner at the top cycling through photos of the building.

  • Opening hours immediately visible.

  • A brand new News Feed to keep parents up to date.

  • Obvious links to parents area and admissions.

There was some confusion on their old website about what information was for new parents, and what was for current parents with children in the pre-school. To make their new site easier to understand, we created a new Parents Area for current parents to find all the information they need. This includes a new Uniform Ordering Form, as well as term dates, Newsletters, and other forms such as Change of Contact Details or Pickup info.

The About tab became general info about the pre-school that new parents may be interested in, when deciding where to send their children.

The pre-school have been so pleased with their new website and we LOVED working on it! Here is Caroline's lovely review:

"Wow what a great experience. Kat and Shaun listened to my brief and delivered exactly what I hoped for and more. Having no idea of where to begin they were there with creative ideas and suggestions. Our website is now informative, easy to navigate and user friendly. Kat was quick to respond and offered a competitive price. I have no hesitation in recommending them . 10/10 Thank you . Caroline on behalf of Eaton Socon Pre-School"

Check out their new site here: >> <<

To see how we could help you with a new site, get in touch!


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