Online customers are busier than ever, which is why it’s so crucial for business owners and marketers to make the customer experience as hassle-free as possible. And one element of your website that’s crucial to your success is your contact page.
No matter what your industry is, your contact page must only be a click or two away from your front page or most popular landing pages. Failing to do so will bring your customer clicking somewhere else—your competitors.
If you want your customers to click on your contact page and follow through with favourable actions, consider the following tips for attractive small business website design.
1. Know What Your Customers Want
As a business owner, your success lies in how well you know your customers and how you anticipate their needs. This skill follows in designing your website, particularly your contact page.
Think about why a customer may want to contact you, and consider what webpage or website elements will make a solid customer experience. For instance, if standard contact information is more than enough for your customers, then that’s what should be on your contact page. However, if you offer more complex services, you should consider adding a drop-down menu that can help you understand what your customers want to know.
2. Write Effective Copy
By now, almost every website owner knows that content is king. But while you’ve undoubtedly been enhancing the content on your site’s main pages and your all-important blog, don’t forget to do the same for your contact page.
When building your contact page, make sure you use inviting, friendly, and welcoming language. Choose the right words to set the tone—don’t use phrases that are too cold and clinical, and don’t be afraid to add creativity and humour.
Additionally, don’t forget a solid call-to-action. Consider phrases like ‘let us help’, ‘call for a chat’, ‘book a call today’, and similar terms.
3. Make Your Page Mobile Friendly
As more than half of online consumers use mobile for internet access, make sure your contact forms are accessible on different screen displays. If you fail to design a mobile-responsive website, you’ll lose a considerable amount of leads.
4. Include All of the Information
Your contact page should be able to satisfy the varying needs of different types of customers. For instance, some customers like speaking to humans directly, while others would rather just fill out a form and wait for a response via email. Offering both opportunities will ensure that you meet all of their needs.
Here are some things you can do. First, have a click to call button to get connected in just a few seconds, a fantastic option when customers are using their mobile. You should also ensure you list your social media handles for quick and easy access. And finally, you should also consider links to resources and location maps, so your customers can get answers to their questions as quickly as possible.
If you want to succeed in your digital marketing strategy, make sure everything in your website stands out—even your contact page. With this, you’ll be able to attract more potential customers and keep the old ones coming back.
If you’re wondering how to start with elevating your business website, make sure you work with a professional website designer. For affordable custom website design, work with us at Online Design UK. We offer modern, fresh website design services to help your business improve. Call us today to learn more.