Search engine optimisation can help improve your website’s ranking on search engines and allow more people to find your business. However, some outdated SEO practices can actually harm your reputation. That’s why it’s important to stay updated and avoid these common SEO mistakes.
1. Unclear SEO Goals
Before you set out to do anything, you must make your goals clear. This applies to SEO as well. You should ask yourself what SEO goals you want to achieve. When you know what your goal is, you’ll do a much better job at achieving that goal.
You should always start by making your goals clear and specific. This way, you can develop a strategy for this particular SEO goal. If you don’t have a clear goal and a strategy, you just end up wasting your time and resources.
2. Failing to Update
The world of SEO is an ever-changing landscape. So, it’s crucial to stay on top of things and be updated on the new developments in the field.
The first place to start is with Google. In line with its goal of creating a better experience for its users, Google releases updates on the algorithms it uses. This can change what SEO practices are effective and which ones will no longer be helpful.
For example, changes in Google’s search algorithm now gives priority to video results. By knowing this, you can perhaps create more video content for a better chance of showing up on the first search results page.
3. Prioritising Search Engines Over People
Sometimes, businesses make the mistake of optimising their website to please the search engines. And while it is important to rank, you also have to consider what these “optimisations” will look like for your target audience.
For example, you may think that you can have a better chance at ranking by jamming a lot of keywords into your blogs. However, when your goal is to put as many keywords as possible, your text becomes unreadable to the users. This can turn away many potential customers and lessen your chances of increasing sales.
4. Not Being Mobile-Friendly
Businesses can make the mistake of only optimising their website for personal computers. However, people are constantly on their phones. And more likely than not, some of your target customers will be looking up your website on their phone’s browser. And if you’ve only considered the web design from the point of view of a computer user, the experience may not translate to a mobile device.
When designing your website, you have to ensure that it is both web-friendly and mobile-friendly. This means creating a website that is still easy to view and navigate using a mobile device. You have to consider the mobile device’s smaller screen size and its touchscreen interface.
Some SEO practices can actually do more harm than good. So, it’s best to be aware of the common SEO mistakes and avoid them at all costs. To ensure you’re doing SEO right, you have to first set clear goals and develop a strategy. You should also stay updated with the latest trends to stay competitive. Also, don’t forget that you are optimising your website for your customers’ benefit, so make sure your website is web-friendly and mobile-friendly too.
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