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When it comes to flourishing in an internet-driven and saturated landscape, businesses need to establish a discoverable, credible, and impressive online presence to keep up with all the brands competing online. Websites are no longer a novelty but have evolved into a necessity to succeed as a brand.
Gone are the days of the lacklustre web design—nowadays, businesses and consumers alike expect websites to look visually appealing, informative, and, more importantly, optimised to provide a seamless browsing experience for your audience.
That’s why digital marketing channels like SEO work hand-in-hand with web design, making it the kind of complementary tool that can enhance your website in more ways than one.
Why SEO and Web Design are a Match Made in Marketing Heaven
1. SEO-Friendly Web Design Guarantees Your Website’s Mobile-Friendliness
In a time when most people browse the internet using their mobile devices, it’s important to run a website that can respond to different screen sizes without losing its speed, readability, layout, and overall design quality.
Integrating SEO techniques into your web design allows you to earn a better ranking in search results, especially since search giants like Google now use mobile-first indexing since 2017. Besides a higher ranking, a mobile-friendly site lets you tap into a wider range of audiences and provide the same, smooth-sailing browsing experience, no matter the device they’re using.
2. SEO-Friendly Web Design Enhances Readability
It’s tempting to go all out on a trendy design for the sake of aesthetics, but tackling web design with SEO in mind ensures your contents are easy to read. It gives every element a clear purpose, allowing you to use the right fonts, colour schemes, and layouts that promote a seamless navigation experience for your visitors.
3. SEO-Friendly Web Design Improves Page Loading Speed
Optimising your media files is crucial if you want to improve your page loading speed, which is an important ranking factor that can make or mar your audience’s interest in your website. The slower your images, videos, or articles load, the higher your bounce rate, so SEO aims to speed up your website speed without compromising its quality.
The Bottom Line: The Close Relationship Between SEO and Web Design
Web design goes beyond impressing your readers with a trendy look and eye-catching templates—it should also promote a better user experience with a fast loading speed, simple navigation, effortless readability, and other crucial elements that generate results for your brand’s bottom line.
Building an optimised and well-designed website is one of the most fundamental steps to solidifying your brand’s online presence in today’s digitally oriented world; that’s why Online Design UK strives to help you maximise your digital efforts with our affordable custom web design services.
Are You Looking for Affordable Web Design Services for Small Businesses in the UK?
Online Design UK is a small business web design company run by a two-person team with extensive experience in IT and web design, so we believe our industry know-how and expertise can help simplify your web design needs. Get in touch with us today and see what we can do to provide you with a visually compelling, responsive, and results-driven website!