top of page
  • Writer's pictureKat Moir

8 Important Features That Define Modern Web Design

The modern web is constantly evolving. As new technologies and trends emerge, the way we design and build websites has to change to keep up. To help you stay ahead of the curve, we’ve put together a comprehensive guide to the 8 most important features of modern web design. By keeping these in mind, you can ensure your website is always up-to-date and looking its best.


1. Mobile-Friendliness


One of the most important features of modern web design is mobile-friendliness. In today’s world, more people are accessing the internet from their smartphones and tablets than ever before. This means that if your website is not designed to be mobile-friendly, you could be missing out on a lot of potential traffic.


To make sure your website is mobile-friendly, you need to make sure it can be easily viewed and navigated on a small screen. This means using a responsive design that automatically adjusts to different screen sizes. You should also avoid using Flash or other technologies that are not compatible with mobile devices.


2. Intuitive Navigation


Another important feature of modern web design is intuitive navigation. This means that your website should be easy to navigate, even for first-time visitors. All of your content should be organised in a way that makes sense, and users should be able to find what they’re looking for with ease.


To achieve this, you need to have a well-thought-out navigation menu that is easy to understand. Your menu should be organised logically, and users should be able to find what they’re looking for without difficulty. You should also use clear and concise labels for your menu items.


3. Engaging Content


In addition to being easy to navigate, your website should also have engaging content. This means that your content should be interesting and relevant to your target audience. It should also be well-written and free of errors.


To ensure your content is engaging, you need to put yourself in your audience’s shoes. What would they be interested in reading? What would they find valuable? Once you know the answer to these questions, you can start creating content that meets their needs.


4. Visual Appeal


Your website should also have a visual appeal. This means that it should be attractive and easy on the eyes. Remember, first impressions matter. If your website doesn’t look good, people will likely leave and never come back.


To make your website more visually appealing, you should use high-quality images and videos. You should also use colours that complement each other. And, if you want to really stand out, you should use animations and other effects.


5. Functionality


Your website should also be functional. This means that it should be easy to use and navigate. People should be able to find what they’re looking for without any problems.


To make sure your website is functional, you should test it out yourself. Try to find things that are difficult to find. Then, make the necessary changes so that it’s easier for people to use.


6. Accessibility


Your website should also be accessible. This means that people with disabilities should be able to use it. To ensure your website is accessible, you should use alt text for images and videos. You should also use captions for videos.


7. SEO-Friendliness


Your website should also be SEO-friendly. This means that it should be designed in a way that makes it easy for search engines to find and index it. To ensure your website is SEO-friendly, you should use the right keywords and phrases. You should also use the right tags.


8. Security


Your website should also be secure. This means that it should be designed in a way that makes it difficult for hackers to access it. To make sure your website is secure, you should use a strong password. You should also use a secure server.


Conclusion


The best modern web design should be responsive, have a clear and concise layout, make use of negative space, and have a consistent colour scheme. Additionally, the best modern web designs will make use of typography that is easy to read and can add visual interest to the page. By following these guidelines, you can create a modern web design that is both visually appealing and user-friendly.


Are you looking for web design in Huntingdon and other digital marketing services? Look no further! Online Designs UK is a modern, fresh web design company based in St Neots. We're a 2 person team - an IT technician and an experienced web designer, both with 6+ years working with local businesses on their websites and technology. We believe web design should be simple and easy. See our portfolio or get in touch with us today to get started on your web design!



bottom of page