At this point, most people know the importance of having a well-designed and developed website. The website, after all, is one of the first things potential customers and clients see. It's a major consideration in the success of small businesses.
With that said, it's not easy designing and developing a website. Many elements go into the process, including a plan for the website design, business logo, and search engine optimisation (SEO).
Small businesses tend to have difficulty with website creation due to a lack of understanding of the process. If you're in the same situation, you should take the time to learn the mistakes you need to avoid. See them below.
1. Lack of Relevant Content
Content is king, but small businesses often forget that when designing a website. Many of these companies prefer to focus on designing attractive pages rather than on including relevant content.
However, your website isn't likely to rank highly on search engine pages without relevant content. Search engines like websites relevant to specific searches, so the lack of relevant content can negatively affect your website.
2. Unreadable Font Size and Colour
Your website design should have fonts that users can easily read. If your font is too small, this will frustrate people. It will also make it hard for them to find the information they need.
The same concept applies to the font colour you choose. Colours that are too light or dark can ruin the user experience, so it's best to consider contrasts, hues, and brand colour when finalising your website design's colour palette.
3. Missing Call-to-Actions
A call-to-action is a part of your website that tells people what you want them to do next. At the very least, this call-to-action should direct people to take particular actions, such as following your business on social media or visiting your location.
Now, a call-to-action should be easy to see on the page, but many small businesses fail to include them. This can leave people without a way to engage with your business or follow your brand.
4. Confusing Navigation
The last thing you want is for potential customers and clients to get lost on your website. Thus, it's crucial to design a website that's easy to navigate.
One of the simplest ways to do this is to include an easily-understood menu bar. However, you should consider other navigational tools as well. While using dropdown menus and breadcrumbs can help keep your website easy to use, you should carefully consider the features you incorporate in your website design.
5. Slow Website Loading Time
When someone visits your website, they expect it to load quickly. It's a test of patience if they have to wait ten or more seconds to load your page. If the average loading time is more than three seconds, you can expect a substantial decrease in traffic.
With that said, it's important to keep your website lightweight. You can always work with a professional web developer to fix any issues related to loading times.
These are only five of the many mistakes you want to avoid when designing a website. Keeping these in mind and taking care not to make them can help ensure that you launch a website that contributes to your business' growth and success.
Of course, you can't possibly do it alone if you don't have experience with website design. Online Designs UK offers affordable website design in Cambridge, so make sure to check us out if you require such services. We're happy to сonsider any questions or requests you might have. Contact us now.