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The landing page is the very first thing that your target market would see after clicking your link. From there, they would be given a general idea of what to expect from your company, its products, and its offered services. Ideally, this should make them interested enough to click on your page.
So, while you would want to design your landing page in a way that will make your audience curious, you'd also want to avoid mistakes that will make them leave. Here are some of the most common landing page mistakes that you'd want to avoid when designing it:
1. Lack of Calls-To-Action
A call-to-action or CTA is basically any button or phrase that will lead your target market to take action. In this case, the action that you want them to take is to click the link that will take them to your page. You would want this to be clear every time your target market is on your landing page.
One way to get this done is to make your CTA stand out from the rest of the content on your landing page. Keeping your CTA simple and in colour will make it easier for your target market to see and click.
2. Not Getting Your Message Across
Your target market might be curious about what your company is all about, but if your landing page fails to give a clear picture of who you are and what you do, then chances are, they will instantly click out of your page – especially if it is filled with different choices that don't seem to connect.
The key to having your message across is to make your landing page easy to understand. This can be achieved by avoiding confusing terms and jargon, including simpler terms and phrases on your landing page, and utilising Pictures and videos for it.
3. Not Optimised For Mobile
Mobile traffic is now becoming a huge chunk of the overall traffic of your landing page, so no matter what you do, you can't deny that it is important to optimise your landing page for mobile.
Optimising your landing page means that you can create a mobile version of it. By doing this, you can easily design your landing page to fit your mobile device's screen, making it faster to load.
4. Lack of Social Media Integration
Social media integration is now becoming a necessity when it comes to landing pages. With the ever-increasing number of social media platforms available to people these days, it's almost impossible not to integrate them.
Integrating social media platforms can be used to enhance your landing page and make it more effective in convincing your target market to click your link. There are many ways in which social media integration can be implemented, and it will be up to you to find the best way that fits your audience.
5. Overloading the Landing Page with Too Much Information
Every detail and piece of information you put on your landing page must be useful. If you want your target market to be convinced that your company offers the best product or service, then you should try to tailor your words to convince them.
Finding the right balance is something that you have to do, and it requires some research on your part. The key is to do enough research and analysis to balance your words and the rest of your landing page.
Conclusion
Overall, landing pages that are poorly designed can instantly turn potential customers away. If you want to create an effective landing page, you have to make sure that you have already considered the mistakes that could discourage your target market from clicking your link. An effective landing page would be one that is easy to use, informative, and friendly.
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