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  • Writer's pictureKat Moir

4 Website Design Trends to Keep Your Site Updated in 2023

Keeping up with the design world can be difficult, so to make it easier, we've put together a list of the most popular website trends for 2023. By staying up to date with the latest trends, you'll be able to ensure that your website looks modern and professional. From designs that focus on user experience to creative visuals, this list will cover web design trends to create an amazing website. Let's get started.

1. Big Text

Using large text can be a great way to draw attention to important design elements. It's important to be aware of how the font size you choose impacts the readability of the text, so you don't overwhelm your viewers. While large fonts can be great for headers and buttons, be sure your size isn't too big for your audience to read comfortably from their various devices.

2. Intricate Patterns

Patterns are a great way to make your website design more attractive and engaging. They can draw the user's eye around the page, highlight important content, and create a sense of rhythm and order. Patterns can be used as backgrounds, navigation buttons, and links to help guide users around the site. Utilising several patterns throughout the site will help create a unified look while still allowing each pattern to have its unique style.

3. Minimalist Design

Minimalist design is an evergreen trend that has been around for a long time. It is characterised by its simple and uncluttered look, encouraging the user to focus on the usability and navigability of the website. It involves using fewer visuals and animations, instead emphasising key elements that make the website easy to use and understand. This kind of design is ideal for sites that require a user-friendly experience.

4. Low-Contrast Colours

Bright colours are usually the go-to for websites, but sometimes they can be too much. Try incorporating low-contrast colours if you want to tone it down a bit. These can be found in nature and have an organic, earthy look that's both peaceful and calming. Low-contrast colours can add a tranquil atmosphere to a page, like a serene ocean or a peaceful deep forest. If you want to avoid overwhelming your viewers with too much vibrancy, low-contrast colours are definitely the way to go.

Why Design Trends Constantly Change

Design trends are constantly changing, and it's important to keep up with these changes. Technology, social changes and environmental factors influence design. For example, the popularity of smartphones has caused websites to have menus that are easy to navigate with a thumb. It's important to stay current to keep websites looking modern and relevant.


Website design is constantly evolving, and it is important to stay up-to-date with the latest trends to ensure that your website remains competitive in the digital landscape. By incorporating the five website design trends mentioned in this article—such as big texts, intricate patterns, low-contrast colours and illustrations and a minimalist design—into your website design strategy, you will be able to create a website that is both attractive and user-friendly in 2023.

Online Designs UK is a modern, fresh web design company based in St Neots. We're a two-person team—an IT technician and an experienced web designer—both with 6+ years working with local businesses on their websites and technology. We believe web design should be simple and easy, and at affordable prices. If you need web design services in St. Neots, we’ve got you covered! Get in touch with us today and let’s talk!


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