Your business website is an integral component of your branding and marketing. It's one of the faces your business wears, and you always want to wear your best face.
Other than that, your website is also one of the first touchpoints for potential customers and clients, which is why you want it to perform its best from the get-go.
Unfortunately, many new businesses tend to make mistakes regarding their websites. Here are some you may want to avoid.
1. Your Website Is Difficult to Browse on Mobile
Your website's mobile design is just as important as its desktop design. It may even be more important because more people today browse the internet on their mobile devices than on desktops or laptops.
More users on mobile devices mean that every business, including yours, needs a mobile-friendly website to reach the majority of potential customers.
If a user opens your website and finds it challenging to navigate on their phone, they may click off and find a different business to work with.
2. Your Website Design Is Forgettable
The first impression people have of your business is usually based on the first impression of your website. If they don't like your website, they probably won't like what you have to offer.
With that said, if your website design isn't memorable, potential clients won't remember your business and what it has to offer when they leave the page. As a business, you likely want people to remember you, so it's best to dedicate some time perfecting your website design.
Like other business assets, your website design should represent your brand well. It should feature your business colours, showcase accurate information, and even use photos related to your brand.
3. Your Website Is a Dead End
The first goal of your website should be to direct people to a place where they can actually find out more about your business and what it has to offer.
If your website is a dead end, it defeats the entire purpose of having a website. You should want people to stay on your site and read the content you post on the site. There's no point in having a website if you don't want people to see what you want them to see.
If people click through to a dead link that doesn't say anything about your business, they'll lose interest fast and move on to another page.
4. Your Website's Navigation Is Inept
One of the biggest reasons websites fail is a poorly designed navigation system. The navigation system is where people can find their way around your website.
If your navigation system is illegible and difficult to understand, people won't find their way around your website. There is a great chance that people might miss important things or even worse, find their way to the back button.
You want to design your navigation system with the assumption that users won't read your site from start to end. It would be best if you created a straightforward way for users to get to the information they want without having to read a bunch of text.
When it comes to building a website for your business, you want to take the time to make sure it does what you want it to do. If you build a homepage and throw it up, you'll likely have a poorly performing website.
While a poorly performing website won't necessarily kill your business, it can certainly stop your business from growing. If you have the money, hiring a professional designer to build a website for your business can go a long way.
Are you looking for web designers in St Neots? Online Designs UK offers affordable custom website design services and solutions. Consult with us today to get started on your website.