Choosing the right colour for your website is essential as it says a lot about your brand and affects the visitor’s experience. According to colour psychology, colours trigger certain feelings on sight.
As a consumer yourself, you’re most likely aware of how important colours are to a brand. Once or twice you’ve probably found yourself either attracted or repelled to a brand based on their colours alone. That said, how do you choose the best colour or colours for your website?
Here are some tips you can use to find the best fit for your website:
Primary, Secondary, and Accent Colours
The first step in creating a colour palette for your website is by establishing a primary colour. When you’re choosing this, it’s important to keep colour psychology and context in mind. Do you want them to feel excited, calm, at home, or something else? Think of it as a signal and the first communication you have with the site visitor. It sets the tone and vibe of your website.
Below are a few examples of some feelings and messages certain colours can convey:
Orange: friendly and fun
Yellow: bright and joyful
Green: fresh and natural
White: sleek and elegant
From there, you can follow a 60/30/10 rule, wherein the site is 60 per cent the primary, 30 per cent the secondary, and 10 per cent the accent. Think about the colour scheme you want to implement—monochromatic, complementary, or analogous.
Consider Your Overall Demographic.
Depending on the industry you’re in, colours can mean different things to different audiences. That’s why you need to research because while it’s true that colour evokes certain emotions within us, it may differ based on various factors. Consider the audience’s location, age, and interests.
Play with the Saturation.
One way you can have fun and get creative with the colours is by playing with the saturation of the colours. Saturation refers to the colour’s brightness.
If you use a consistent saturation for different colours, you can maintain the tone and look while still using multiple colours. Another way to achieve the same effect is by using the same colour with various saturations. If you’re going to establish a strong connection between your brand a certain colour, this is how you do it.
Use Tools for Help.
Now even with all these guidelines and tips, you might still end up with a large pile of colours to choose from. It’s understandable. Considering our preferences, it can be hard to narrow your choices down. That’s what online tools such as Coolors and Check My Colours are for. Coolors is a free colour scheme generator, while Check My Colours provides analysis and feedback on your chosen colour scheme.
Keep it Simple.
The best way to go about the colours for your website is by keeping the audience’s perspective in mind. Try to imagine yourself as a first-time visitor. If you want to use multiple bold colours, use them sparingly against a neutral background. You want people to remember your brand, so the colours shouldn’t distract from what your website is really about.
You don’t need to be an artist or an expert to choose the best colours. You just have to remember to keep certain things in mind. Put yourself in the audience’s position and think about what you want them to experience on their visit to your site. As long as you have a clear idea of what you want to say to your visitors and how you want them to perceive it, you’re on the right track to choosing the best colours for your website.
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