Businesses are now increasing their online presence as a way of marketing. One of the ways that they become more visible digitally is by creating websites. While a website is already a big step in online visibility and marketing, there is more to it than most people think.
If you are worried about how your website is doing, you may need to step back and evaluate. With that, see below some of the most telltale signs that your website needs some revamping.
1. Your Users Are Experiencing Slow Loading Speeds
Slow loading times can cause visitors to lose interest and move on to other sites, which in turn would lead to a decrease in your website’s traffic.
So, if you are experiencing this, you will have to have your website optimised. Optimising means that you have to look at the elements causing your site to load slowly. These elements are common images, scripts and other resources.
After analysing these elements, you continue the optimisation process by cleaning up your code. Make sure to remove redundant plugins and add ways to make your site load faster.
Besides this, there are also other tips to avoid slow loading times. These tips include optimising your images, choosing the best plugins and even a fast hosting provider.
2. Your Site Is Not Mobile Responsive
Your website must also be mobile responsive as well. This is because you will be using mobile devices more these days and because Google has started to favour mobile-friendly websites.
If you have an unresponsive site, then you will lose the visibility that you have. You will also lose your target audience to the competition.
So, if you want to increase your site’s visibility, you must make sure that it is mobile responsive. This will give you a better ranking and allow you to reach a wider audience.
3. You Are Not Appearing Visibly on Search Engines
If you have been doing your search engine optimisation or SEO, you may have noticed that you are not appearing in the search results. This is one of the telltale signs that your site is already in need of an update.
There are many reasons why this could happen. One common reason may be due to focus keywords or your optimisation. It could also be because of the quality of your content.
So, if you want to get your site back to the top of the search engines, you must have a good focus. You must also make sure that you are using keywords related to your niche.
4. You Have a High Bounce Rate
When this happens, it means that your users cannot find what they are looking for on your website. With this, they will find it difficult to navigate around your site, which in turn will cause them just to leave your site.
So, if you are experiencing this, you will have to check on your site’s user experience. You will have to make sure that your visitors can easily navigate the site and find what they are looking for.
This is something that you have to check regularly. If you are already seeing an increase in your bounce rate, something must have changed in your website.
Now that you know the signs that your website needs revamping, it is your turn to take action. Make sure you look at your bounce rate, search engine ranking and how your site is doing. Redesign your website if you see any of these signs. You will see the difference in your site when you start taking action.
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