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  • Writer's pictureKat Moir

7 Significant Web Design Elements That Shouldn't Be Skipped

Plenty of business owners understand the importance of their website. It’s key to having your brand’s name out in the digital space and increasing the customer base. However, even that significance can be set aside when it finally comes to your business’s actual web design and development stage. Some brands refuse to even invest any time and effort.

Hiring a web design service might be just the thing needed. Aside from dedicating the hours needed to refine how your website looks, a professional web designer will understand what elements should be given attention and care. Some businesses tend to sideline some aspects, leading to a lacklustre website that’ll do more than good to your brand.

Here are some of the most significant web design elements that web designers will ensure businesses won’t skip.

1. Graphic Design

One of the reasons why websites are so effective in captivating people is because they’re a visual medium. There are the colours and theme of the website itself, pictures uploaded to showcase the company and the animation that comes when clicking or scrolling through. A visually appealing website with just the right amount of graphic design will hook in site visitors.

2. Layout

Delivering a functional and pleasing user experience is at the heart of web design, and a poorly created layout that’s hard to navigate is completely far from that idea. When assessing the progress of your site’s web design, always put yourself in the shoes of a site visitor. Everything should be tailored to avoid confusion, from the fonts and typography to the menus available.

3. Content

Without any content, there wouldn’t be anything for web design to work with. Always include the necessary information needed from a business website, such as contact information, an office address and what exactly your business is for. This should also follow with regular web content that can help make your site seem more credible and helpful.

4. Data Organization

A faulty and cluttered website can be frustrating to confront. If a site visitor doesn’t feel like they will find the information or products they need on your site, they will click off. One way of making sure data is organised correctly is by improving your web design and adding things such as a search bar.

5. Interaction

Web design should always be made to be interactive and user-friendly. Taking into consideration the types of browsers being used is a must for any business. You never know if a potential customer is searching for your brand through their phone or laptop after all!

6. Branding Consistency

A site visitor will get a headache if they go from page to page that looks and feels different. Consistency in branding is something that some businesses may disregard, but it’s quite an underrated tool in presenting cohesion and professionalism.

7. Call-To-Action

Having a web design miss out on placing a call-to-action can be a missed opportunity to improve the site’s conversion rate. What exactly do you want clients to do, and how can they carry that action out? Direct them where to purchase and inquire with the right tools.


It can be tough to take notice of so many details all at once, but web design is an intricate system that needs the proper attention rather than neglect. As a business owner, invest in experts who will be able to polish up how your website looks and is used.

Need affordable web design services? Online Designs UK is a modern, fresh web design company in St Neots that helps local businesses with their websites and technology. Contact us today!


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