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The digital space is no stranger to trends, with some coming and going while others tend to stick for a good while. These trends can span from topics on social media to online marketing tactics and more. Web design has also been heavily influenced by certain trends as others have creative and functional takes on how a website appears and is used.
The current trends in 2021 have been in development for a while, but some of them look like they’re here to stay for the foreseeable future. Take advantage of that and have some of these integrated right away, keeping your brand one step ahead of the competition.
Here are a couple of the best web design trends right now:
1) Leaning Into Minimalism
This is probably one of the biggest trends to have come out this decade, and it’s sure to continue even after 2021. Minimalism provides such a well-balanced design. It can provide such a good user experience since there’s hardly any clutter, and it’s easy to navigate as well.
Plus, most of the attention gets funnelled into the information and content that the website offers while being pleasing to the eye. It’s such a brilliant approach to web design when done right, but it can be subject to being interpreted blandly when not much is going on. Minimalism requires a trained eye of a web designer.
2) Introducing Parallax Effects
Parallax has also been an exciting trend as more companies try to adapt it. Even if the name is foreign to you, its unique and stunning animation in the movement when scrolling down the site probably isn’t. Not only is it satisfying to look at, but it also makes a person visually focus on what they’re viewing because of the movement.
3) Straying Away From Loud Elements
When it comes to things like the colour and font, people have been going away from anything that’s too bright and loud. If there is any, it’s sure to be balanced out with something more muted in tone. Pale and pastel hues have been dominating a lot more, as well as slim and thin fonts. It brings a much more clean and calming look to the website’s visitors.
4) Increasing Accessibility
Some web design trends can work more on creativity, but there have also been many that are focusing on functionality. A website’s accessibility to people of all kinds and backgrounds has been a big part of the conversation, especially as more people with disabilities speak out about the need for it. Businesses should be keeping this in mind moving forward.
5) Adapting a Dark Mode
It has been sort of deduced by many social media networks that users are pleased more by the dark mode than light mode because of the ease that it provides when typing and reading. Websites are taking note as more black websites are popping up. These can seem really luxurious and aesthetically pleasing for site visitors.
6) Introducing Immersive UX
Albeit a newer trend, it has definitely been effective. Immersive user experience through augmented reality allows site visitors to try out a product or help them envision using it. Although it’s still being continuously refined, an online trial can be pretty convincing for users to undergo.
Conclusion
Many of these trends are all about appealing to the users, and they’ve proven effective so far. Some of these may continue to evolve, but picking up what applies to your business can benefit your brand.
Need help with your web design in Peterborough, UK? Online Designs UK is a two-person team in St Neots that’s ready to deliver the best website design and development for your business. Get in touch with us today!