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Web design is an important aspect of any eCommerce business’s online marketing plan. To put it simply, how your audience perceives your website can affect the profitability of your business—whether they make a purchase, consider, or leave. Before you start building your site, you must understand first how web design can lead to conversions, which is the ultimate goal for every e-commerce business.
Conversion is the process of leading a simple visit into a purchase or sales. For most businesses, conversions are the measure of a website’s success. For your website to perform well, it should combine great design and a great user experience.
Some Problems That Web Design Should Address
Every designer knows that there are two things that their web design should communicate all the time:
What the website is about
What products or services the client is selling
However, these are not the only things that should be of concern. They also need to consider their audience, who is the main audience of the website. Website designers should note how audiences today are different from the past.
These are some problems of modern users that should be considered in the web design process:
Problem 1: Impatient and Unattentive Online Users
According to a study, most online browsers now no longer have the patience, concentration, and attention span. That means your web design should be:
Easy-to-read
Filled with eye-catching images
Contain engaging and compelling content
Problem 2: They Become Too Lazy to Browse
Some people no longer have the endurance to keep looking for what they want. As much as possible, they want to immediately see what they need instead of digging for it. Failing to instantly find what they are looking for would lead them to search for it elsewhere.
To address this, here are some of the things you can do:
Place product highlights on the home page but make sure that they are not too overwhelming.
Consider adding categories to make the search easier.
Problem 3: They Want Attractive Layout and Content
According to one study, 38 per cent of web visitors who find one website unattractive will stop engaging with your website. While considering all the factors mentioned above, they still need to keep the site looking good so the audience can stay interested.
How to Design for Sales Conversion
Besides these tips, here are some of the things that should be considered when designing an e-commerce website that aims for conversion:
A Clear Journey: Ensure that, when a customer reaches your website, they know where to go next. Your home page should not be too cluttered. More importantly, the journey’s destination should be towards your goal, encouraging them to make a purchase.
Call-to-Action: If they did not proceed with purchasing, give them alternatives on how to end their customer journey through a call to action. Some of the commonly used features are the “contact us,” “download here,” or “sign up here.” As a designer, you should keep these CTAs as visible as possible without being too distracting.
Conclusion
The website is the brand’s home and main presence in the online world. If you want to make a good impression and encourage people to make a purchase, you should focus on what users see and feel during their stay on your site. Design it in a way that makes a mark and convince people to buy or create a relationship with your brand.
If all these seem overwhelming, we can help you. Online Design UK is your affordable eCommerce website design service provider that can give you a beautiful yet highly functional website. It does not matter whether you have an existing website or are starting from scratch. We can take care of that for you.