Establishing your brand digitally is one of the key ways to being successful, as almost every person is on the internet nowadays. Local businesses can have quite the challenge ahead of them, but starting a website and maintaining a domain is a good foundation that will help a growing company in the long run.
Keep reading if you want to learn more about having successful domain management and protection.
What Exactly Is a Domain?
A domain, which is also referred to as a domain name, is essentially the website name. Consider it the primary keyword that site visitors use to look for your website’s URL and access it. Links with too many numbers and letters are hard to type out and search for. Domain names make it much simpler for both business owners and potential customers involved.
Domain registration has also been compared to having real-life addresses. It’s used as a locator and signifier that a specific website is associated with your business alone. It’s a great perk to have a domain that’ll make you stand out from multiple other companies. Domains also enable businesses to focus on their SEO and digital marketing efforts by leading customers to the site.
However, like many things online, a domain is prone to getting compromised. The situations can range from a competitor who tries to impersonate your brand to an unknown scoundrel who takes over your brand and charges you to give it back. This opens the need for domain management and protection.
What’s Domain Management?
Domain management is the process of ensuring domains are kept up to date and registered properly. Domains are usually given for a certain period and have to be renewed once it expires. When it isn’t renewed, it’s essentially leaving one of the most important parts of a business’s websites up for grabs and renders its capabilities useless.
The basics of domain management are securing access and registration. Speak with a reputable domain provider you have registered or will register with. This is to ensure ownership of your domain and understand which members have access to it. Try to discuss auto-renewal as a possibility so that the business is sure to keep its domain name.
What’s Domain Protection?
When it isn’t managed correctly, a domain can be vulnerable to all sorts of cybersecurity attacks. It can put your business back to square one, which can be a waste if you’ve amassed a following and they’re accustomed to your current domain. Having domain protection will be critical to deterring phishing and cybersquatting.
The primary method of protecting your domain would be to lock any potential transfer. Create a trademark in case of any future legal action and be in close touch with your domain provider if it is compromised. Along with that, be sure to advise customers against potential scammers who will pose and send emails with something that resembles your domain name.
In summary, having a domain can help establish your business on the internet, but it can be endangered and susceptible to hackers who want to take advantage of your business. As early as starting it out, find a reliable domain provider and maintain your domain through proper management and protection.
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