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  • Writer's pictureKat Moir

5 Website Metrics to Measure to Know Your Website’s Performance

Website performance is critical to the success of any online business. After all, when a website does well, more people will show up to learn more about what the business has to offer. However, how can you tell if your website is doing good? By tracking a couple of vital metrics!

There are a number of important website performance metrics that you should be measuring on a regular basis to ensure that your website is running smoothly and providing a good user experience. Today, we're going to share with you a couple of the metrics you need to measure:

1. Page Load Time

This is the most obvious metric to measure, and it is also one of the most important. If your pages are taking too long to load, visitors will get frustrated and leave. And what counts as too long? Well, generally, any longer than 2 or 3 seconds is too long. While that sounds like a short time, it is vital to know that users expect instant results the moment they click on something.

Use tools like Google's PageSpeed Insights to test your page load times and identify ways to improve.

2. Uptime

Another obvious metric but one that is often overlooked. Uptime is the percentage of time that your website is up and running. You want to aim for as close to 100% as possible. Of course, this is impossible, but try to hit at least 99%, if not higher, as the higher the uptime, the lower the losses on your end.

Use a monitoring service like Pingdom to track your uptime and be alerted of any downtime.

3. Error Rate

An error rate is the percentage of requests that result in an error. A high error rate can indicate a number of problems, including server issues, broken links, and bad code. These errors can hurt your website in many ways and your business as a result.

Use a tool like Google Analytics to track your error rate and investigate any spikes.

4. Pageview

Pageview is a measure of how many times your website's pages have been viewed. It's a good indicator of overall traffic levels and can be used to track trends over time. If you notice that the number is low, it means not many people are looking at it.

Use a tool like Google Analytics to track your pageviews.

5. Unique Visitors

Unique visitors are a measure of how many people are visiting your website. This doesn't mean the same person is coming back to you. Rather, it is new individuals coming to your website. It's a good indicator of overall interest in your website and can be used to track trends over time.

Use a tool like Google Analytics to track your unique visitors.


Monitoring these website performance metrics is essential to ensure your website is running smoothly and efficiently. Use the tools mentioned above to track these metrics and take action to improve your website's performance. If you don't, you will never know if your website is on the right path to success!

Online Designs UK is a web design company that makes web design simple, easy, and highly effective. If you are looking for a website designer in St Neots to help you enjoy a stunning website, reach out to us today!


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